Esports presents countless opportunities for colleges and universities in their quest to differentiate themselves and join this exciting and expanding digital playing field. Director of Membership Sales and Services with the National Association of Collegiate Esports (NACE), Ashley "AJ" Jones, explores trending topics in the flourishing world of esports and the unique connection between esports and higher education. We discuss how esports presents institutions the opportunity to enhance and diversify their athletics culture, create a sense of belonging for students and increase collegiate athletic and other pathways for both the students and campus. Tune in as AJ highlights various esports developments that NACE is monitoring, such as an uptick in interest by Division I institutions, how they are addressing poaching, the importance of aligning a program’s strategic objectives with an institution’s mission and what the future looks like as esports continues to gain momentum across higher education. Plus, we outline how esports can serve as a strategic recruitment and retention tool and other key success factors to guide institutions to go there and become esports ready.
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Learn more about NACE: https://nacesports.org/