As name, image and likeness (NIL) continues to expand opportunities and push boundaries across collegiate athletics, one area of NIL that has captured the higher education industry’s attention and a place on the NCAA radar is NIL collectives. Baker Tilly’s Higher Education Risk Advisory Leader, Adrienne Larmett, and Tax Partner, Larry Mohr, join Higher Education Practice Leader, Dave Capitano, to explore NIL collectives and their impact on institutions and student athletes. We highlight the importance of understanding compliance, risks and tax implications associated with NIL collectives, current and future guidelines institutions need to keep top of mind, and above all, how collectives serve as an approach to better support, recruit and retain student athletes in a highly competitive collegiate playing field. Listen for when Adrienne and Larry reveal top takeaways that help prepare institutions and student athletes to effectively maneuver the fast-evolving NIL era.
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